Quote
Tang
[Under Armour sport wears are quite commonly seen here in Toronto, just rarely see them doing commercial on TV or having billboard advertising, can't think of any top sport star being sponsored by them.
Their billboard/TV advertising is probably more common in the US, but I have seen printed ads in fitness stores; otherwise, I see most of their ads on the internet. Now that I've said that, I'll probably end up seeing their ads everywhere. :P
I don't think they "sponsor" sports stars per se (i.e. promote a particular celebrity and use them as their spokesperson), but they do seem to use put athletes on their ads.
Going back on topic, perhaps an official translation to their slogan is already in existence—if you can find a Chinese ad. I've never seen one, but I'm not in Toronto/Vancouver where the Chinese population is huge.